The game opens up with the demo we saw at that brief, introducing the one character available in the early build, Arthur Hastings. After seeing an old news clipping of him and his brother, he decides to not take this pill known as joy, and that's when his world gets turned upside down. He starts to see things for what they truly are, which of course include that well-known pinata smashing scene. If you've not seen the demo, you can watch 20 minutes or so of gameplay at the end of this post (skip to about 11 minutes if you are sick of the intro).
Once that intro is done (which you can choose to skip at the start of the game if you like) the game takes place in 1964, as you start to explore an English town called Wellington Wells. Your goal is to survive, and also explore this somewhat dark yet beautiful looking place. To stay alive you have to hunt down food and water by looking anywhere you can, a thing best done in the daytime, or at least that what the game tells me
Personally, I would say only pick the game up right now as an investment, as later on down the line I'm sure We Happy Few will cost more than the current £23.99 asking price. If you're going into the game expecting to be blown away right away before an update has even been thought about, then you will be in for nothing more than a massive letdown. We Happy Few is just alright in the state it's in currently, but only updates and time will tell if we will get the game we were promised.